Basic Elements

The identity of Van Leeuwen consists of several basic elements: The trademark, color palette, typography, image and visual language.

The colors for the Van Leeuwen corporate identity have been translated to various color spaces for different applications.

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The Van Leeuwen trademark consists of three elements: the lions, the shield, and the name ‘VAN LEEUWEN’.

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If Van Leeuwen is the endorsing brand of a company that operates under its own brand, the endorsement brand is used.

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The typography defines the presentation of the text. It contributes to the atmosphere that makes our texts recognizable as Van Leeuwen.

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The corporate image is an iconic image of the market segments in which Van Leeuwen is active.

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