Construction grid

Construction grid

The grid consists of invisible horizontal and vertical lines, which are arranged at fixed distances in columns and lines. The grid brings consistency to all of the applications of the Van Leeuwen visual identity. It provides a tool for correct positioning, scaling and ordering of all graphic elements. A strict application of the grid therefore facilitates the designer on the one hand and improves recognition of the communication on the other. All grid measures are stated in points and multiples of 12 points.

Construction grid, DIN A4

Construction grid, DIN A4 – detail

Construction grid, US letter

Construction grid, US letter – detail